Writing

One idea, from different angles: what actually connects a product to the people who need it, and the noise that gets in the way. On engineering teams adopting AI agents, and on the GTM stack eating the selling.

Essay · GTM · September 2026
The stack is eating the selling

The reasoning behind a prediction. Why the stack now eats selling time, why AI made it worse first, and why the correction lands in 2027.

Diary of a CCO · No. 03 · September 2026
The needy seller repels

Greene's law of covetousness, applied to sales. Push a deal and it backs up. The seller who can walk away draws the room.

Diary of a CCO · No. 02 · September 2026
Say no faster

More pipeline is the wrong goal. A full funnel feels like progress and is often noise. Qualifying out is how you close more.

Essay · From the field · August 2026
You can't brief your way into the room

Field notes from a week of VC meetings at Tech BBQ. Preparation gets you in. The room is won on energy, confidence and a real connection.

Essay · Adoption · August 2026
Adoption doesn't break at the demo

The demo goes great, then nothing moves. The real funnel for AI agents is the eval, the security review, the budget and the fit.

Essay · GTM · August 2026
The tools became the work

The GTM stack was built to make selling easier. It became the work itself. A prediction for 2027, and the line worth drawing now.