Maxime Miquel · Fractional Chief Commercial Officer

A product and no one to sell it?
Or customers, and no one to turn them into a commercial function?

Both are the gap I close. I come in as the builder: ICP, positioning, outbound, the first deals. I stay as the seat: the team, the pricing, the forecast, the commercial calls that stop being yours to make.

Most GTM advisors hand you a strategy. Most operators wait for one. I do both. Fifteen years scaling B2B, most recently founding GTM at Memtrace, an Antler-backed startup in Copenhagen, where I built the commercial function from zero, sold across Europe, and shaped its first international deals.

Work with me How I work

15 years scaling B2B · 3 companies from seed to scale · 1 IPO · €200M+ revenue built

Maxime Miquel

01 · How I work

I come in as the builder.
I stay as the seat.

The first two build the road: the go-to-market, from zero to the first deals. The third runs the fleet: the commercial seat, once there is revenue to run. Which one you need depends on where you are.

01 · GTM

GTM Diagnostic & Roadmap

From €4,500 · 1 to 2 weeks

I map your ICP, positioning, pricing and go-to-market, and hand you a roadmap you can run yourself or with me. The fastest way to see where your commercial engine is stuck.

Fixed scope · a product, no customers yet
02 · GTM

Founding Commercial Build

From €18,000 · 90 days

A fixed-scope sprint to stand up the whole commercial motion and land the first deals. For when you want the road built, and built fast.

Outcome-based scope · from zero to first paying customer
03 · CCO

Fractional CCO

From €5,000 / month

The commercial seat, one to two days a week. I own the number and what produces it: the team, the pricing, the pipeline, the forecast, the decisions you no longer have time to make. Regulated sectors, plus 20%.

3-month minimum · starts once you have a first paying customer and a second in sight

This is for very early, high-value B2B teams, roughly two to five people. No customers yet? You need a builder, that is the first two. Customers, and no function to run them? You need the seat, that is the third. If you are ready for a full-time VP Sales, I will tell you, and point you to one. I work with founders across the Nordics, DACH and the UK.

The first 90 days

Weeks 1 to 4

Foundation

ICP, positioning and pricing sharpened. The CRM and the outbound motion set up. A qualification and pilot process defined.

Weeks 5 to 8

Traction

Outbound live, first demos and conversations, first deals worked. Message and ICP refined on real replies, not guesses.

Weeks 9 to 12

Handover

First deals signed, the motion documented, and either the first commercial hire in place or the case to make one.

What a 90-day Founding Commercial Build delivers.

02 · The thesis

Most companies don't stall on a weak product.They stall because no one built the bridge to the people who need it.

Without a commercial lead
With one
PipelineA spreadsheet the founder updates at midnight.
PipelineA motion that runs, owned and forecastable.
First dealsClosed on luck and the founder's charisma.
First dealsLanded on purpose, with a way in that repeats.
Founder's timeSelling between features. Both suffer.
Founder's timeBuilding. Someone else owns the number.

03 · Working with me

What people say.

"I brought Maxime in as our founding GTM, and he built the commercial side of Memtrace on his own. He does what he says, and he works. Every call came back to the same question: what helps the company win.

Memtrace is a deeply technical product and Maxime is not an engineer, but he still got senior engineers to take it seriously and evaluate it on their own terms.

If you run a company and can't reach the people who need your product, talk to Maxime. Helping build that bridge is what he did for us."

Alex Thøger Holmberg
Co-founder, Memtrace

"Maxime was on the journey of scaling Memtrace as a founding GTM. I ran leads next to him, and he is a source of knowledge in reaching customers. His skills complement mine well. He designed a repeatable, tested way to run outreach, and he took our technical work and turned it into language a buyer understood.

He does what he says, and the company came first in every call.

If you're technical and want help getting your product in front of the right teams, Maxime is who you want."

Lishuai Jing
Co-founder, Memtrace

"Highly driven, with a real gift for listening to clients, Maxime always works to find and propose the best solution for his partners. It will always be a pleasure to work alongside him again."

Alexandre Debarbieri
Managing Director, CDR Contrôles

"Working with Maxime day to day is a real pleasure. Dynamic and rigorous on every project, he also brings rare professionalism. Finding solutions for his clients is his priority."

Geoffrey Souris
Director, Batimo Conseil

"Maxime is an asset to any team or company. He has tremendous energy, a force of nature. He starts every day with a steel mindset and carries his enthusiasm and his passion for client service to everyone around him. A real joy to work with."

Assya Kheddam
HR & Career Transition Consultant

04 · Writing

Field notes on selling complex B2B.

On how technical teams adopt, how deals actually close, and what the field teaches that no playbook can.

Diary of a CCO · No. 03
The needy seller repels
Greene's law of covetousness, applied to sales. The seller who can walk away draws the room.
Essay · From the field
You can't brief your way into the room
Field notes from a week of VC meetings at Tech BBQ. Preparation gets you in. The room is won on energy and a real connection.
All writing

How we start

1

Intro call

A 30-minute call. You tell me where you are. I tell you honestly whether I can help.

2

Scope and proposal

If there is a fit, you get a clear scope, timeline and fixed price within a few days.

3

We begin

Most engagements start within two weeks.

A strong product and no go-to-market yet?

That is the gap I close. If it sounds like where you are, let's talk.

Work with me LinkedIn